Auf Level Vol 2

For the second edition of Amazon Music’s event series “Auf Level,” I developed the complete visual identity, targeting a diverse audience across techno, trance, hip-hop, and rap genres. The goal was to create a bold and youth-oriented design that would stand out both online and in public spaces.

The concept draws inspiration from early 2000s trance CD aesthetics, featuring vibrant neon colors, 3D elements, and a bold sans-serif typeface designed for high readability at a distance. The result is a fusion of retro-futurism and modern clarity, resonating with a visually driven, digitally native, subcultural audience.

I was solely responsible for concept and design, using Blender, Photoshop, and Illustrator to realize the visuals. The design was viewed over 250,000 times on Instagram, contributed to more than 3,000 ticket sales, and was used across outdoor posters throughout Berlin, social media assets, and on-site activations such as a custom photobooth.